How to Meet Your Next Customer - Part 5

Show Your Values

Values and reputation are now more important than ever. And although each generation, local, and online community may have different values, they all want to know what you stand for.

Meet your next customer through these 5 steps:

1. Welcome

2. Engage

3. Become Findable

4. Build Community & Flow

5. Show Your Values

Show & Tell

If you have your company's mission & vision statement posted online, that's a great place to start. You're telling people in words what your company is here for, and to a certain extent what you stand for.

Now you just need to add in visuals.

Remember show and tell? What was the best part for you?

For me, it wasn't stagefright or innate shyness. It was the chance to bring something tangible, something I valued, and share it with my friends. They looked at the visual while I did the talking. And most likely, they wanted to pass the visual around and ask more questions, or tell me why they related to my story.

Add some SHOW with your TELL: Go back to your company's mission & vision statement.

• What graphics or photos can you use to show what you mean?

• What local causes or groups do you support?

• What causes do your employees support in their own time? Do you give them paid time off to volunteer?

• What like-minded businesses do you partner with to collaborate on a cause? Can you tell that story?

• What causes do your customers support? Can you be a part of it, or share their story?

Be A Champ

Corporate Social Responsibility

What is it, and why is it important to have a strategy for my business?

Depending on who your customers are, or when your company was started, you may already know that the next few generations care about taking care of our communities with corporate social responsibility. And they're putting their money where their hearts are with their own dollars & their considerable current influence over family spending.

Be Genuine

Whether you choose to post all your causes and show your community involvement or keep it on the DL - keep it genuine. The next generation may care that your company champions causes in your community, but they care even more that you're genuine in your involvement.

1. Review your company values/mission statement

2. Add some SHOW into your TELL

3. Champion causes in your communities

4. Be genuine

Meet The Author

Sue from Skavlem Designs

When I make a design, I think – What can this do?

These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.

Top 3 things I love to do: Read. Paint. Snowboard.

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