What Makes a Great Logo?
Updated: Sep 22, 2021
A GREAT LOGO HAS 3 PARTS
WHAT DOES THAT LOOK LIKE FOR MY CLIENTS?
A great logo has three parts.
1. READABILITY Even if your company wants a "handwritten" font, you need to make sure that it's visible and readable. You also need to think about color contrast and spacing if you choose a thinner font. Remember, thinner fonts mean you can only go so small with the logo before you'll need another version for small spaces.
Always ask your designer to scale down your logo to see how small it will go.
2. A UNIQUE MARK
Also known as an Icon, or Symbol, this separate piece can be substituted as a recognizable representation of the logo.
Sagvold Photography wanted a paper crown as their mark. To symbolize the whimsy of childhood.
The paper crown that is central to her logo, can be used to express her brand as its own mark.
3. BRANDING The look and feel that represents the company or service, and attracts your ideal clientele.
Do you already have a look and feel, but want to evolve your brand?
Do you have specific pieces of marketing that you already love and want to create something to complement these?
Are you just finding your company voice with a start-up?
YOUR LOGO SPEAKS FOR YOU
A Good Logo means understanding both the client and the target audience.
I take time with customers such as Sagvold Photography to find out who they are, and how they want to represent their business. Janna Sagvold of Sagvold photography – Fargo, ND – works mainly with children portraiture, and has a very "Where the Wild Things are" style.
Logo and mark created by Skavlem Designs.
Adapted for use by Sagvold Photography.
Heading Photo by Sagvold Photography
Meet The Author
Sue from Skavlem Designs
When I make a design, I think – What can this do?
These designs don’t just exist. These designs DO. They work hard alongside you and your business. These designs are levers. They are sales. They are engaged customers. They are brand recognition that gets you that meeting.
Top 3 things I love to do: Read. Paint. Snowboard.
Brand identity starts with a logo design. You should collaborate with your designer when creating your logo. As Logozila mentions that incredibly good logos are ambiguous, captivating, and often remarkably effective. In some people's minds, a logo needs to represent the product or service directly, but that's incorrect. The logo alone doesn't reveal what the company does.